MAKERS Brussels Policy workshop


Industry 4.0 Implications for an EU industrial policy

When: Thursday, 25th January 2018, 10:00-16:00

Where: CEPS Conference Room, 1 Place du Congrès, 1000 Brussels

Contact: David Bailey –

Organized by David Bailey (Aston University) & Felice Simonelli (CEPS)

CEPS, in cooperation with the H2020 Project MAKERS, invites you to a Policy Workshop on Industry 4.0 and its implications for an EU industrial policy.


EU economies are being transformed by the emergence of ‘new manufacturing model’ driven by a wave of technological changes: the pervasive diffusion of digital technology; new business models & servitisation; new forms of demand & access; and a sustainable innovation agenda.

Recent debate has started to unpack this ‘production organisation revolution’ and it is now timely to understand what form the new manufacturing model will take in Europe, how it can contribute to economic development, and what policies are needed to enable to develop and anchor manufacturing activities in relatively high-cost economies in the EU.

Policy makers, academics, unions and business experts from across the EU will share their perspectives on new or smart manufacturing, Industry 4.0, the fourth industrial revolution and implications for policy.

Please let David Bailey know if you want to present policy findings from your contribution to MAKERS.

To register please follow the link below to secure a place:

Please follow the link for more information about the workshop

MAKERS brussels policy event

MAKERS brussels policy event_programme



MAKERS Business Academia Policy for Policy forum and consortium meeting

Upgrading strategies and trajectories for clusters, districts and regions

When: 9th 10th May 2018
Where: Florence, Tuscany– Italy
Contact: Dr. Alessandro Monti  –, Dr. Chiara Guiggiani –, Dr. Simona Ciappei –

The disruptive introduction of new technologies has strongly modified the global production landscape. SMEs and local production systems are accordingly adjusting both the organizational models and the sets of embedded knowledge. The forthcoming workshop in Florence will be the arena to deepen this big transformation thanks to academics, policy makers and the main actors of local business associations who will share their different point of views, experiences and development trajectories.


Conference on Global Production

6-8th December 2017, National University of Singapore

The Global Production Networks Research Centre at the National University of Singapore (GPN@NUS) is pleased to announce that it will host the inaugural interdisciplinary ‘Conference on Global Production’ in December 2017.

Please follow the link for more information about the conference.

Smart Manufacturing for EU growth and prosperity

Service Implementation in Product Firms: The role of new entrants

Dr Ferran Vendrell-Herrero (Birmingham Business School) and Dr Oscar F. Bustinza (Department of Management, University of Granada)

According to the last European Rental Association (ERA) market report the European Rental industry have had an average annual growth over the last few years of 2% despite the uncertain economic conditions. This growth is catching the attention of global investors, and rental fleets/inventories are rising fast. Why are we observing this preference in the use over the ownership of equipment, vehicles or machinery?

Regional Studies Association International Conference, Dublin, 4th – 7th June, 2017 – The Great Regional Awakening: New Directions

Special Sessions on MAKERS of Value: New Manufacturing Regions


  • David Bailey, Aston University, UK:
  • Lisa De Propris, University of Birmingham, UK
  • Jennifer Clark, Georgia Institute of Technology, USA
  • Laura Wolf-Powers, CUNY, USA


The manufacturing sector is changing and a new manufacturing model is emerging. Recent scholarly debate has unpacked this ‘production organisation revolution’. It is therefore timely to understand what form this new manufacturing model will take in both Europe and the United States and how it can contribute to regional economic development.  This session is organised by the RSA’s ‘New Manufacturing Regions’ network and asks whether – and under what conditions – new manufacturing models might offer the potential to develop and anchor manufacturing activities in relatively high-cost regional economies.

Topics that will be considered for this session include (but are not limited to):

  • New manufacturing models and implications for local production systems
  • Manu-services and regional development.
  • New manufacturing, value chains and regional development.
  • New manufacturing and regional intermediaries
  • ‘Makers movements’ in the US and Europe
  • Urban and rural manufacturing.
  • New manufacturing regional case studies
  • Workforce skills in regions for the new manufacturing.
  • regional innovation-centres and new manufacturing.
  • Implications of new manufacturing for industrial strategy and regional policy

Further details on the special sessions can be found on the RSA conference webpages.


Please submit proposals for papers in the form of a 250 word abstract through the Regional Studies Association conference portal by Friday 24th February 2017. Proposals will be considered by the Conference Programme Committee against the criteria of originality, interest and subject balance.

For more information visit the RSA Conference webpages.


New collaboration between MAKERS and the Regional Studies Association

MAKERS of value: New Manufacturing Regions

The Regional Studies Association has awarded Prof Lisa De Propris (@BBS) together with Prof David Bailey (ABS), Dr Jennifer Clark (Georgia Institute of Technology, US) and Laura Wolf-Powers (CUNY, New York, US) with £10,000 to set An International Research Network to undertake comparative research and organise themed workshops. Some of these workshops will be jointly organised with MAKERS.

Topic: The manufacturing sector is changing and a new manufacturing model is emerging. Recent scholarly debate has unpacked this ‘production organisation revolution’. It is therefore timely to understand what form this new manufacturing model will take in both Europe and the United States how it can contribute to regional economic development.  Indeed, the core of this ‘New Manufacturing Regions’ network is to examine whether – and under what conditions – the new manufacturing model may offer the potential to develop and anchor manufacturing activities in relatively high-cost regional economies in the EU and US.

Article in Press: Servitization, digitization and supply chain interdependency

Ferran Vendrell-Herrero, Oscar F. Bustinza, Glenn Parry, Nikos Georgantzis

Available in Industrial Marketing Management


This study draws on literature at the intersection of servitization, digital business models and supply chain management. Work empirically explores how digital disruption has affected Business-to-Business (B2B) interdependencies. Dematerialization of physical products is transforming the way firms are positioned in the supply chain due to a reduction in production and transport costs and the different ways business engage with customers. Specifically, we propose that these new market conditions can empower downstream firms. We further propose that upstream firms can still capture additional value through digital service if their servitized offer includes difficult to imitate elements. The context of the analysis is the publishing industry. The Payment Card method employed is used to test UK and US consumer’s perceptions of digital formats (eBooks) and assess their willingness to pay in relation to printed formats. The method undertaken enables us to elicit aggregated consumer demand for eBooks which in turn identifies optimal pricing strategies for the digital services. Analysis demonstrates that during digital servitization upstream firms should seek to deploy unique resources to ensure their strategic position in the supply chain is not diminished.

“Digitisation, Integrated Solutions and Organisational Commitment”

Unioncamere del Veneto (Via delle Industrie 19/d – 30175 Venezia, Italia)

September 12, 2016

digitisation-integrated-solutions-and-organisational-commitment-2After collecting data from 1,400 manufacturing firms in the Veneto region preliminary results were presented in the Unioncamere del Veneto venue.

This data collection process is part of an extensive quantitative analysis of the phenomenon of servitization in this region. The event was well-attended, and practitioners and researchers from various institutions engaged in the discussion on how digital technologies and service business models can foster manufacturing competitiveness.

This was an exciting outcome of the fruitful collaboration between MAKERS participants involved in this study, including researchers from the university of Birmingham, the University of Granada, Unioncamere del Veneto and Ca’ Foscari University. This is hopefully the beginning of a series of studies on the topic.

“Servitization Processes and Digital Manufacturing: The Veneto Case Study”

 Ca’ Foscari University (Dorsoduro, 3246, 30123 Venezia, Italia)

September 30, 2016

oscar-bustinza2Six months of Oscar Bustinza’s secondment on Unioncemere del Veneto came to an end on September 30th. As a final wrap up activity Ca’Foscari University organized a seminar in which the main findings were presented and discussed. In addition to MAKERS´ researchers, faculty members and postgraduate students of Ca’Focari attended the seminar. Furthermore, Unioncamere del Veneto gave a kind and warm goodbye to Oscar Bustinza with coffee and cakes.


Learn more:


Meeting on Local Development – Edition 2016

Places, networks and actors of change. Digital manufacturing, alternative finance, new territorial scenarios

From 21 to 23 November 2016, Prato Textile Museum, Italy (in Italian)

The conference is a forum promoted since the 1991 in Tuscany (Italy) for exchanging ideas and results, between academics and practitioners, on national and international perspectives of local development, industrial districts and clusters, and related themes.  The 2016 will host a Session on the “New manufacturing and local development”, organised in collaboration with the “Makers” project, the University of Birmingham, the Fondazione per la Ricerca e l’Innovazione, the University of Florence and the University of Venice.

The session will present the Makers project, focusing in particular on the perspectives of manufacturing recovery led by systems of SMEs, like those typical of the Italian industry, in face of the present-day challenges. These include the effects of the long economic crisis, the relation with Industry 4.0, the trends of re-shoring and near-shoring in the global the value chains, the innovation processes supported by the exchange of knowledge with universities, the identification of new jobs. Guidelines for public policies and private investment strategies will be discussed considering also the increased uncertainty in market horizons, technological trajectories, and institutional structures.

Chair and introduction: Marco Bellandi, University of Florence.