Smart Manufacturing for EU growth and prosperity

Service Implementation in Product Firms: The role of new entrants

Dr Ferran Vendrell-Herrero (Birmingham Business School) and Dr Oscar F. Bustinza (Department of Management, University of Granada)

According to the last European Rental Association (ERA) market report the European Rental industry have had an average annual growth over the last few years of 2% despite the uncertain economic conditions. This growth is catching the attention of global investors, and rental fleets/inventories are rising fast. Why are we observing this preference in the use over the ownership of equipment, vehicles or machinery?

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